Hygiene Diagnostics Becomes an Authorized Partner of Heyfair

Through this partnership, Hygiene Diagnostics becomes the authorized distributor and primary channel for Heyfair’s training products in Sweden, with the potential for future expansion throughout the Nordic region. This means we are strengthening our portfolio with a modern and visually engaging training concept that supports our mission to enhance expertise in infection control, hygiene practices, and patient safety.

DesiCoach® offers a completely new approach to hand hygiene—providing participants with immediate visual feedback and allowing them to practice proper technique under realistic conditions. The product is particularly well-suited for healthcare, food service, education, dental care, and other settings where hygiene is critical.

The partnership is based on a shared ambition to establish DesiCoach® in Sweden and build a strong local presence through training, support, and market development. According to Heyfair, there is a clear goal to have Hygiene Diagnostics take on a leading role as a “champion” for the brand in the region

During the initial phase, the parties will focus on introducing the concept to the Swedish market, further developing material support, and establishing an efficient supply chain. If the launch proceeds as planned, the collaboration will subsequently transition to a long-term strategic partnership model with enhanced support from Heyfair

Robert Hellmundt, CEO of Heyfair, describes DesiCoach® as a “strategic addition” to Hygiene Diagnostics’ portfolio and sees strong potential in the Nordic market. 

Hygiene Diagnostics looks forward to working with Heyfair to drive the development of modern training solutions that enhance the quality of hygiene practices in Sweden and the Nordic region.

Heyfair was founded in 2017 and is based in Jena, Germany. Learn more about Heyfair and our partnership on their website:New Partner in Sweden. Be sure to check out theirdigital demo.